Have questions or want to learn more about how LONSTERN can help you achieve your marketing goals? Fill out the form to connect with our team of experts.
Have questions or want to learn more about how LONSTERN can help you achieve your marketing goals? Fill out the form to connect with our team of experts.
About the client
Simon's Window Cleaning is a reputable and experienced window cleaning service provider in New York, known for its premium and high-quality services, customer-centric approach, and professional and dedicated team. The brand is committed to excellence and client satisfaction, aiming to deliver superior results and exceed customer expectations.
Solution
To address the challenges faced by Simon's, a holistic approach was adopted, focusing on brand core development, market positioning, and residential clients expanded.
Positioning:
Simon's Window Cleaning appears to have positioned itself as a premium, professional, and 20 years experienced service provider in the window cleaning industry.
Perception:
Simon's Window Cleaning has positioned itself as a high-quality, professional window cleaning service with over 20 years of experience in New York. The brand is associated with professionalism, expertise, and a commitment to exceeding customer expectations. The emphasis on quality, client satisfaction, and a dedicated team of professionals contributes to a positive brand perception, likely fostering customer and employee loyalty.
Communication Messages:
Quality and detail-oriented cleaning service.
Professionalism and respect for the customer's home.
Affordable and efficient window cleaning.
Respect and care for customer's space.
Remarkable transformation of windows and screens, making them look new.
Exceptional results with challenging tasks.
Long-term satisfaction and loyalty.
Logo
Our team created a distinctive logo that embodies the essence of "Simon's Windows" capturing its values and personality.
Polygraphy
Business Cards
Brochure
Suvenirs
Coupons
Gift cards
Style Guide
To maintain brand consistency, we created a comprehensive style guide that outlines the visual and design elements of "Simon's Windows" This guide ensures a cohesive and unified brand identity across various platforms and touchpoints.
Prototype
Developed a corporate website with visual, semantic, technical, and conversion layers. Key Features: Fast, convenient, and stands out from competitors. Results: Enhanced online presence and improved user experience.
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Web Design
We've crafted a corporate website centered around the user, with meticulously structured layers to guarantee a smooth user experience. Distinguished from competitors, our site boasts an aesthetically pleasing design, impactful content, and technical enhancements, all fine-tuned for superior conversion.
Responsive Web Design
Our team has crafted a website that’s entirely responsive, transitioning flawlessly across various devices, ensuring visitors enjoy optimal viewing experiences. This reinforces our brand’s dedication to cleanliness and professionalism.
Development
Utilized the popular CMS WordPress to build the website, leveraging its robust features and flexibility.
Implemented local SEO optimization techniques to enhance the website's visibility in local search results.
Installed relevant SEO and site speed extensions to improve performance.
Integration
To enable efficient tracking and data analysis, we integrated Google Analytics 4 (GA4) with customized events, Google Tag Manager, and Google Search Console.
To facilitate streamlined operations, we integrated the website with the ERP system.
To gather valuable customer feedback, we automated NPS (Net Promoter Score) and review collection processes.
To streamline customer relationship management, we combined the CRM system.
End-to-end analytics
Implemented comprehensive analytics and calltracking to accurately assess the influence of traffic sources on the efficacy of marketing initiatives. Refined PPC advertising campaigns for optimal impact. Enhanced conversion at every phase of the sales funnel, collaborating closely with managers on conversational scripts to ensure alignment with strategic objectives.
Search Engine Optimization
Implemented SEO as a key tool for customer attraction.K
ey Tactics: Regular content updates, keyword optimization, local link building outreach.
Results: Top-rated search engine rankings and organic traffic.
Google Business Profile & Listing Management
To achieve higher rankings for Big Apple on Google and other Listing platforms, we focus on 4 key factors:
‣ Account Configuration
‣ Content Generation and Posting
‣ Review Management
‣ Account Analysis and Management
To distinguish Simon's Window Cleaning from similar businesses in the area, it takes more than just a well-optimized Google Business Profile. We adopt a holistic approach to enhance the online presence and differentiate the brand from competitors..
We understand the importance of customer interactions in establishing a strong online presence. That's why we guarantee prompt and professional responses to all customer reviews and inquiries, including negative ones. With care and empathy, we address concerns and offer courteous and respectful solutions.
Through active engagement with customers, our goal is to maintain and enhance the reputation of Big Apple, fostering trust among potential customers and establishing a positive brand image.
Social Media Marketing
Our social media marketing strategy for Alexa from Texas is tailored to the young demographic of individuals aged 25 and above who actively use Instagram, Facebook, and YouTube. We prioritize establishing a strong presence on these platforms and crafting compelling, valuable, and relevant content.
Through a well-planned monthly activity plan, we consistently deliver:
‣ 20+ posts;
‣ 15 Instagram reels + YouTube shorts;
‣ 200 stories.
Moreover, by implementing cross-posting on Facebook, we effectively broaden the brand's reach and enhance audience engagement.
Google Ads & Bing Ads
Set up effective PPC campaigns in Google Ads and Bing Ads.
Key Tactics: Iterative optimization, A/B testing.
Implement Remarketing campaign.
Results: Increased online visibility and traffic.
Email Marketing
The goal is to leverage our list of existing customers to make more appointments with us.
You want to use it to remind them it’s time to get the window cleaned again.
To urge them to get back on the schedule because you have this great promo going on.
To use it to advertise other products and services you offerN
ewsletters for touch points
Seasonal specials
For over 20 years, Simon’s Window Cleaning has been New Yorkers’ go-to window cleaning services company, never failing to deliver white-glove, best-in-class service. From the very beginning, we’ve been singularly focused on one core objective – delivering best results to our valuable Clients, instead of playing the overrated, ‘lowest price’ game.
www.simonswindows.com
Branding to website design, and from strategic marketing to efficient sprints workflow, we've mastered it all. Ready to elevate your brand's presence?
Logo creating
Web site set up
Style Guide
CRM integrated
From scratch to first customers
To address the challenges faced by Big Apple Window Cleaning, a holistic approach was adopted, focusing on brand core development, market positioning, and consumer segmentation.
Logo creating
Web site set up
Style Guide
CRM integrated
From scratch to first customers
When Alexa from Texas approached Lonstern, they were a budding idea in the vast landscape of Austin's cleaning services. Lonstern took on the challenge, sculpting a full-fledged brand identity from the ground up, with a keen focus on carpet and upholstery cleaning. The transformation was not just about a logo or a tagline; it was about embedding excellence and trust into every facet of the brand.
Logo creating
Web site set up
Style Guide
CRM integrated
From scratch to first customers
Transformed a 20+ year reputable NY window cleaning service into a digital powerhouse. Through strategic branding, a user-centric website, and targeted marketing campaigns, we amplified their online presence, reinforced their premium positioning, and drove superior customer engagement. A holistic approach for lasting impact
