NAMING &
LOGO
The creation of a company name and logo necessitates an extremely professional approach, knowledge of the market, marketing rules, graphic design, and human brain principles.
WHY?
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01
Attract customers
The right names reflect the philosophy and character of the brand, are easy to remember, and attract customers.
02Build loyalty
An effective logo and naming is easy to remember and reflects the brand’s positioning and message. Through an emotional connection with customers, it aids in the development of long-term loyalty.
03Stand out from the crowd
With our assistance, you will identify key points of differentiation in your industry and begin gradually building intimacy with your target audience.
Naming & Logo
The name and logo are the key identifiers for any brand's perception, determining its recognition, memorability, and ability to effectively attract customers and sell business goods and services.
Related services
Powerful name
and memorable
logo
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01
Desired emotions
There is an opinion that the name and logo must be beautiful, unique, and spectacular. And it is. In addition to the above criteria, they should convey a positive message and foster a favorable attitude toward the brand.
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02
The foundation for identification
Naming is the most important aspect of identification. This is the first thing the consumer notices and influences the formation of an attitude toward the brand.
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03
Key success factor
The role of naming and logos in the development of a brand identification system and positioning platform is invaluable, as each element complements the others and is inextricably linked with the entire system, ensuring its integrity and logical completeness.
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04
Impact on the outcome
The significance of a well-chosen name lies in its subsequent impact on the brand’s success, communication strategy, and visual perception.
Unsuccessful associations, low memorability, and excessive complexity can derail even the most promising project.
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05
Powerful brand identity
The logo, like the name, helps to distinguish the brand in a competitive environment. Expressiveness, versatility, and originality boost the effectiveness of a product or service brand.
Visual images correspond to the brand’s DNA’s idea and values.
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01
Let`s talk: briefing
We hold a briefing session to understand your expectations and vision, agree on goals, and set goals.
The brief can be downloaded by clicking the button below.
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02
Research
Naming and logo development are always the result of a thorough immersion and a comprehensive brand audit.
We conduct an in-depth analysis of your company and what it represents, customers, study your customer segments, look for what is important to them, analyze competitors, and how you can make your presence known on the Internet.
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03
Creation of concepts
At this stage, we choose combinations of letters/sounds/words that are visually appealing, convey the essence of the product/service, and are easy to remember.
We select the three optimal alternatives. Analyzing the associative array and memorability, we conduct a linguistic analysis of names. We check for uniqueness.
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04
Logo
We make a few different logos based on the chosen name, taking into account how the business works and what makes it stand out from the competition.
As a result of our efforts, we present and explain the ideas behind each concept. During the presentation, we show layout options on actual media. Whatever you intend to use the design for.
FAQ
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How do I choose a logo for my company name?>
If you already have a registered company name, you must match the concept and logo style to that name. If you are a new company looking for a name, you should conduct research to find a logo and company name that is unique, easy to remember, interesting, and understandable to your potential customers.
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How to create a logo using your name?>
If you want a professional logo with your name, hire a company with graphic designers on staff who will immerse themselves in your task and create a logo for you that will characterize you and the project you are creating.
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How do I create a brand name and logo?>
Lonstern advises having your brand name and logo professionally designed because they are critical components of your company’s visual and auditory perception channels for potential customers. And it is necessary to conduct research on the market, consumers, competitors, and your company in order to develop them so that they form structures in the memory of consumers.
If you are just starting out and aren’t sure that the niche you’ve chosen will be 100% profitable, it’s best to come up with your own brand name, create a logo in any service, and begin a niche test.
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Do I need to copyright my business name and logo?>
Yes, if you intend to do business professionally and are confident in the success of your own venture, you must register a trademark as soon as possible in order to establish brand awareness among your consumers in the market.
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How to trademark a business name and logo?>
On Google, you can find specialized companies that check and register trademarks in your area. It is critical to look for a company that registers TM in your area.
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Can I trademark my business name and logo at the same time?>
Yes, at any time that is convenient for you. It is best to check the free name as soon as possible so that you do not discover later that the name has already been taken and you have to start over.
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How much to trademark a company name and logo?>
Prices may differ depending on the state and city. It also depends on how many categories and items you intend to register. There is no set fee; each case will be priced individually. Request a price by contacting a company that specializes in TM registration in your area.