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Company:
We were able to develop competitive conditions for luring team-drivers to the business thanks to in-depth industry research, which we crammed into the semantic layer of the website and brand DNA.
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Discovery Kit™
After conducting an in-depth analysis of the company, we identified the primary determinants for choosing to work with it. We analyzed the U.S. freight market. We focused on two primary business tasks: hiring team-drivers and working with brokers as clients. We discovered that the key to success in this industry is rapid and high-quality broker-dispatcher-driver communication.
Positioning: People you can rely on
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Wireframe
Built a UX corporate website with well-developed layers that is user-friendly, fast, and distinct from competitors (visual, semantic, technical, conversion). Based on the findings of the Discovery Kit, we have compiled useful pages for potential company drivers and potential clients (brokers). We disclosed the company’s positioning on the website’s semantic layer.
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Responsive Web-design
Designed a website in a professional, clean style, emphasizing motion visually with animations and element illustrations.
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Development
Designed a website
Install extensions for SEO and Site Speed
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Integration
Install GA4 + Events, Google Tag Manager
