Unsystematic sales, excluding the funnel and other crucial business indicators.
Low-converting system (website)
There was inconspicuous brand identification and no uniform style.
As a result of undeveloped consumer segments, there was no clear communication (messages)
a lack of brand identity and positioning.
Competitors began to bypass the site in Google’s top results.
Had better sites (websites)
Anxiety has increased!
Since the company has been on the market for sixteen years, the product is refined and of high quality, as evidenced by a large number of reviews and a base of loyal customers, who generated the majority of the company’s revenue.
We shaped the brand’s essence by extracting consumer- and business-owner-relevant connotations. Discovered formidable competitive advantages. Increased the volume of Google reviews. Formulated the market positioning of the company:
#1 Rated Window Cleaning Company in New York City
Developed a business development strategy and an action plan.
Developed a UX corporate website with well-developed layers that is user-friendly, quick, and distinct from rivals (visual, semantic, technical, conversion)
Designed a website that stands out from the competition and is consistent with market leadership in terms of cleanliness and corporate identity.
Designed a website using the CMS WordPress.
Local SEO Optimization
Install extensions for SEO and Site Speed
Install GA4 + Events, Google Tag Manager, and Google Search Console. ERP system integrated with website. Automated NPS and review collection. ERP system combined with an email marketing service.