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Company:
Unsystematic sales, excluding the funnel and other crucial business indicators.
Low-converting system (website)
There was inconspicuous brand identification and no uniform style.
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Consumers:
As a result of undeveloped consumer segments, there was no clear communication (messages)
a lack of brand identity and positioning.
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Competitors:
Competitors began to bypass the site in Google’s top results.
Had better sites (websites)
Anxiety has increased!
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Product:
Since the company has been on the market for sixteen years, the product is refined and of high quality, as evidenced by a large number of reviews and a base of loyal customers, who generated the majority of the company’s revenue.
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Discovery Kit™
We shaped the brand’s essence by extracting consumer- and business-owner-relevant connotations. Discovered formidable competitive advantages. Increased the volume of Google reviews. Formulated the market positioning of the company:
#1 Rated Window Cleaning Company in New York City
Developed a business development strategy and an action plan.
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Wireframe
Developed a UX corporate website with well-developed layers that is user-friendly, quick, and distinct from rivals (visual, semantic, technical, conversion)
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Responsive Web-design
Designed a website that stands out from the competition and is consistent with market leadership in terms of cleanliness and corporate identity.
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Development
Designed a website using the CMS WordPress.
Local SEO Optimization
Install extensions for SEO and Site Speed
Integration
Install GA4 + Events, Google Tag Manager, and Google Search Console. ERP system integrated with website. Automated NPS and review collection. ERP system combined with an email marketing service.
