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    Big Apple Window Cleaning
    Big Apple Window Cleaning
    • Company:

      Unsystematic sales, excluding the funnel and other crucial business indicators.

      Low-converting system (website)

      There was inconspicuous brand identification and no uniform style.

    • Consumers:

      As a result of undeveloped consumer segments, there was no clear communication (messages)

      a lack of brand identity and positioning.

    • Competitors:

      Competitors began to bypass the site in Google’s top results.

      Had better sites (websites)

      Anxiety has increased!

    • Product:

      Since the company has been on the market for sixteen years, the product is refined and of high quality, as evidenced by a large number of reviews and a base of loyal customers, who generated the majority of the company’s revenue.

    • Key success factor

      Discovery Kit™

      We shaped the brand’s essence by extracting consumer- and business-owner-relevant connotations. Discovered formidable competitive advantages. Increased the volume of Google reviews. Formulated the market positioning of the company:

      #1 Rated Window Cleaning Company in New York City

      Developed a business development strategy and an action plan.

    • Powerful brand identity


      Developed a UX corporate website with well-developed layers that is user-friendly, quick, and distinct from rivals (visual, semantic, technical, conversion)

    • BAWC Responsive Web-design

      Responsive Web-design

      Designed a website that stands out from the competition and is consistent with market leadership in terms of cleanliness and corporate identity.

    • Promotion of the content


      Designed a website using the CMS WordPress.

      Local SEO Optimization

      Install extensions for SEO and Site Speed


      Install GA4 + Events, Google Tag Manager, and Google Search Console. ERP system integrated with website. Automated NPS and review collection. ERP system combined with an email marketing service.


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