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Company:
Since the company has been on the market for sixteen years, the product is refined and of high quality, as evidenced by a large number of reviews and a base of loyal customers, who generated the majority of the company’s revenue.
Main services: Commercial Window Cleaning services
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Discovery Kit™
We put together a semantic core for the SEO foundation.
We investigated New York City competitors (their marketing, products, positioning, communication model).
Clients, competitor reviews, and products were all researched.
We discovered the vector of the company’s development and the unique positioning of the sub-brand after studying the company’s experience and conducting research. Designed models of Psyhea communication.
Positioning: Exterior Building Maintenance in NYC
Communication message: Complete building envelope solutions in New York City
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Wireframe
Developed a UX corporate website with well-developed layers that is user-friendly, quick, and distinct from rivals (visual, semantic, technical, conversion).We assembled the site structure with the foundation for further SEO promotion based on the insights from the Discovery Kit. Potential customers will benefit from a clear semantic layer. A user-friendly UX/UI interface with a focus on call conversions.
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Responsive Web-design
Designed a website in a clean, eye-catching corporate style that is visually robust for Commercial clients. In accordance with 2022 industry trends.
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Development
Designed a website using the CMS WordPress.
Local SEO Optimization
Install extensions for SEO and Site Speed
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Integration
Install GA4 + Events, Google Tag Manager, and Google Search Console. ERP system and website integration. Automated NPS and review collection. ERP system combined with an email marketing service.
